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Choosing A Domain Name

Your domain name is your “address” on the web. While there’s more to it, suffice it to say that the name of your site will have a bearing on where you appear in the rankings. A popular name is an assett.

It should be as short as practical, and yet make people think of your business. It requires some thought to find the right solution. The extension is also important. “.com” means a business address, “.net” means you are a “network” while “.org” usually means a non-profit group and “.mobi” means your site is designed for smart phones.

If you currently have a site, you don’t want to lose any links to your site that may already exist on the web.

That is why it is important that YOU own your domain, and not your web designer. Some people use that as a threat to keep you coming back to their service . . . if you leave they’ll keep your domain name.

Changing from a “.com” to a “.net” may seem small to you, but to the search engines, it makes all the difference in the world. I have seen sites drop in the rankings because of that one small difference.

During our initial meeting we will consult with you about domain names.

If you don’t have a domain name already, we’ll be happy to work with you to obtain one that will be fitting for what you do. We’ll even show you how to register that domain name from a company that charges a very small sum . . . And you will then “OWN” the rights to use that name.

If you already own a domain name, we will be happy to use that name. It is important that you have a list of the names of all the pages on your current site so that we can arrange your new site so as to avoid confusing any links that may already exist.

If you are unable to procure your name from your current web designer, we may be able to help. Provide us the contact information and we will try to make an amicable arrangement to help you purchase it and put it in your name.

Acquiring A Domain Name

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